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Clean, Water & Waste

Everything we drop lands somewhere. And everyone downstream is someone.

A wrapper is light. A flood is not.

Carry your wrapper to a bin instead of dropping it on the street or into a drain.

One wrapper is very light. Four hundred wrappers are a monsoon plan nobody voted for.

Here's the science
  1. What happensLitter and plastic dropped in streets and open drains
  2. HowWaste blocks storm drains so water pools; discarded containers hold that water, where Aedes mosquitoes breed
  3. SoWards with poor drain clearance tend to see more waterlogging and more mosquito-borne disease
Suggestive - measured in the real worldIN-WB
Discarded household waste and water-holding containers were documented as principal larval habitats for dengue vectors in urban India.

An observational link: littering rarely occurs apart from other sanitation gaps, so this shows association, not a clean cause-and-effect number.

Source: Household wastes as larval habitats of dengue vectors (Kolkata) - Peer-reviewed study (PMC / NCBI)(checked 2026-07-18)

And when we do it

Wrappers that reach a bin keep drains clear, so the water goes where it should when the rain comes.

You couldn't have known. Now you do.

Soap. After the toilet. Before food.

Wash your hands with soap after using the toilet and before cooking or eating - about twenty seconds.

Water alone is a rumour of cleaning. Soap is the actual meeting.

Here's the science
  1. What happensWashing hands with soap at key moments
  2. HowSoap lifts faecal and respiratory germs off the skin, breaking the route from hands to mouth and food
  3. SoSubstantially fewer episodes of diarrhoea, which is a major cause of child illness in India
Strongest - many studies agreeGLOBALmeasured abroad - shown for the mechanism, not the Indian number
Handwashing promotion reduced diarrhoea episodes by around 30% in reviewed settings.

Pooled from many low- and middle-income settings including South Asia; a strong, repeatedly-replicated finding.

Source: Hand-washing promotion for preventing diarrhoea (Cochrane Review, 2021) - Cochrane(checked 2026-07-18)

And when we do it

A soapy twenty seconds is one of the cheapest, best-proven ways to stop a household illness before it starts.

You couldn't have known. Now you do.

The street is not a spittoon.

Don't spit paan, gutka or phlegm on roads, walls and stairwells. Carry a tissue, or use a bin or a basin.

No wall asked to wear a red stain for the rest of its life.

Here's the science
  1. What happensSpitting paan, gutka or sputum in public places
  2. HowTuberculosis and other respiratory pathogens travel through the air when an infected person coughs, sneezes or spits, so infectious droplets can be inhaled by others
  3. SoAirborne spread of tuberculosis and other respiratory infections
How it works - the size isn't measured hereGLOBAL
It spreads through the air when people with TB cough, sneeze or spit.

This is the transmission mechanism, not a measured effect of spitting alone. India carries the world's largest share of the global TB burden, but no study attributes a specific case count to public spitting on its own, so no number is claimed.

Source: Tuberculosis - Fact sheet - World Health Organization (WHO)(checked 2026-07-18)

And when we do it

A stairwell nobody spits in stays one you can lean against, sit near, and let a child touch without a second thought.

You couldn't have known. Now you do.

Two bins. Wet and dry.

Keep wet kitchen waste and dry recyclables in separate bins. Mixed-up garbage is far harder to compost or recycle.

Mix them once and two useful things become one useless, dripping heap.

Here's the science
  1. What happensNot segregating wet (biodegradable) and dry (recyclable) waste at source
  2. HowMixed waste cannot be composted or recycled cleanly, so more of it is contaminated and sent to landfills; segregating at source is a legal duty under the Solid Waste Management Rules 2016
  3. SoLess material recovered and recycled, and more waste to landfill
How it works - the size isn't measured hereIN
Every waste generator shall, - (a) segregate and store the waste generated by them in three separate streams namely bio-degradable, non bio-degradable and domestic hazardous wastes in suitable bins and handover segregated wastes to authorised waste pickers or waste collectors as per the direction or notification by the local authorities from time to time;

This is a legal duty and its intended benefit - more recycling, less to landfill - not a measured quantity.

Source: The Solid Waste Management Rules, 2016 (as amended to date) - Ministry of Environment, Forest and Climate Change, Government of India(checked 2026-07-18)

And when we do it

Sorted at home, wet waste can become compost and dry waste can actually be recycled - instead of all of it rotting together in one heap.

You couldn't have known. Now you do.

Don't burn it. The smoke goes somewhere.

Don't set fire to household waste or dry leaves. Burning plastic and trash sends toxic smoke straight into the air you and your neighbours breathe.

The pile disappears in an hour. The smoke just moves into a lung near you.

Here's the science
  1. What happensBurning household waste and leaves in the open
  2. HowOpen burning of solid waste releases toxic smoke and particulate pollution into the shared air; the Solid Waste Management Rules 2016 prohibit a waste generator from burning waste in the open
  3. SoToxic smoke and worsened local air pollution
How it works - the size isn't measured hereIN
No waste generator shall throw, burn or burry the solid waste generated by him, on streets, open public spaces outside his premises or in the drain or water bodies.

The quoted rule states the legal prohibition (the word 'burry' appears exactly as spelt in the official gazette). It does not quantify the health impact, so no number is claimed.

Source: The Solid Waste Management Rules, 2016 (as amended to date) - Ministry of Environment, Forest and Climate Change, Government of India(checked 2026-07-18)

And when we do it

Waste that's sorted and handed to the collector instead of burned keeps the evening air breathable for the whole lane.

You couldn't have known. Now you do.

Carry a bag. Skip the throwaway.

Carry your own cloth bag and refuse single-use plastic where you can. Most of it is used for minutes and then litters for centuries.

A plastic bag works for ten minutes, then haunts a drain for five hundred years.

Here's the science
  1. What happensUsing banned single-use plastic items instead of carrying a reusable cloth bag
  2. HowIdentified single-use plastics have low utility and high littering potential, so they accumulate as litter and pollution; India has banned their manufacture, sale and use from 1 July 2022
  3. SoPlastic litter and pollution in shared public spaces and the environment
How it works - the size isn't measured hereIN
India has banned manufacture, import, stocking, distribution, sale and use of identified single use plastic items, which have low utility and high littering potential, all across the country from July 1, 2022.

The ban covers specifically identified single-use items, not all plastics; this card cites the policy and its rationale, not a measured outcome.

Source: Ban on Single Use Plastic in India: Step towards Clean India, Green India - Press Information Bureau, Ministry of Environment, Forest and Climate Change, Government of India(checked 2026-07-18)

And when we do it

One cloth bag kept in your pocket quietly replaces hundreds of throwaway ones over a year.

You couldn't have known. Now you do.

Find a toilet. A wall is not one.

Use a toilet rather than a wall or the roadside. Waste left in the open washes germs into the streets and the water everyone shares.

Here's the science
  1. What happensUrinating or defecating in the open instead of using a toilet
  2. HowPoor sanitation leaves human waste in the environment where it can contaminate water and surfaces and transmit disease-causing pathogens
  3. SoHigher risk of diarrhoeal and other faecal-oral diseases spreading through the community
How it works - the size isn't measured hereGLOBAL
Poor sanitation is linked to transmission of diarrhoeal diseases such as cholera and dysentery, as well as typhoid, intestinal worm infections and polio.

A global disease-transmission mechanism, not a measured effect for any one place. Open defecation is often driven by a lack of safe, accessible toilets, so this is a matter of infrastructure, dignity and public health - not blame.

Source: Sanitation - Fact sheet - World Health Organization (WHO)(checked 2026-07-18)

And when we do it

A city with enough clean, working toilets keeps its streets and its water everyone's to share - with dignity.

You couldn't have known. Now you do.