Helmet on. Every ride.

Wear a helmet whenever you ride or sit on a two-wheeler - even for a two-minute trip to the market.

The helmet isn't scared of you looking uncool. It just wants you home for dinner.

Here's the science

What happensRiding a two-wheeler without a helmet
HowIn a crash the unprotected head takes the full impact; a helmet spreads and absorbs that energy before it reaches the skull
SoFar higher chance of a fatal or life-changing head injury

50,029people killed without a helmet (India, 2022)

Official count - government recordIN

“50,029 persons died while not wearing a helmet in 2022; two-wheelers accounted for 44.5% of all road-accident deaths.”

And when we do it

Strapped on, a helmet turns most crashes that would have been fatal into ones you walk away from.

You couldn't have known. Now you do.